LOOP

Daily & Infinite word game

PRIVACY POLICY

Your privacy, plainly.

Last updated: 2 July 2026

The short version. LOOP has no accounts and no server of ours. Everything you do in the game (your streaks, stats, and puzzle history) is stored only on your own device. The single exception is advertising: the app shows ads through Google AdMob, which collects some data to serve them. We don't sell your data, and we don't run any database that stores it.

This Privacy Policy explains what information is collected when you use the LOOP mobile app (the “App”), how it is used, and the choices you have. LOOP is published by Ekspeace (“we”, “us”). By using the App, you agree to this policy.

Information the app itself collects

None that leaves your device, and no personal information. We do not ask you to create an account, and we do not collect your name, email, contacts, photos, or location.

Your gameplay data (daily and infinite streaks, guess statistics, freezes, puzzle archive, and settings such as Hard Mode) is saved locally on your device only, using your device’s standard app storage. We cannot see it, and it is never uploaded to us. If you uninstall the App, this data is deleted.

Advertising & third-party data

The App displays ads using Google AdMob. This is the only part of the App that connects to the internet and the only way data about your device is collected. To serve and measure ads, Google may collect and process information such as:

This processing is carried out by Google, not by us. Google’s use of data is governed by the Google Privacy Policy. You can learn how Google uses information from apps that use its services at policies.google.com/technologies/partner-sites.

Consent & your choices

How information is used

On-device gameplay data is used solely to run the game: to remember your progress and show your statistics. Data collected by Google AdMob is used to select, deliver, measure, and (with consent) personalize the ads shown in the App, and to detect fraud and abuse.

Data sharing & sale

We do not sell your personal information. We do not share your gameplay data with anyone, because it never leaves your device. Advertising data is handled by Google as described above. We may disclose information only if required to do so by law.

Data retention

Gameplay data remains on your device until you clear the App’s data or uninstall it. Advertising data is retained by Google according to its own policies.

Children’s privacy

LOOP is intended for a general audience and is not directed to children under 13 (or the minimum age required in your country). We do not knowingly collect personal information from children. Because the App collects no personal information itself, and ads can be served in a non-personalized manner, the game can be played without providing any personal data.

Security

Since your gameplay data stays on your device, its security is protected by your device’s own safeguards. Data transmitted to Google’s ad services is protected in transit using industry-standard encryption.

International users

The App can be used worldwide. Where advertising data is processed, it may be handled by Google on servers located outside your country, subject to Google’s privacy protections.

Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date at the top of this page. Continued use of the App after an update means you accept the revised policy.

Contact

Questions about this policy or your privacy? Contact us at ekspeace@gmail.com.